• India economy is one of the fastest growing economies of the world.
  
  
• According to leading importers food and beverage imports will continue to grow steadily in coming years;
  
  
• The potential opportunities of the Indian food and beverage market continue to be recognized by a number of foreign players;
  
  
• Market can be explored at low costs of marketing and distribution;
  
  
• Hotels and restaurants are allowed duty free import of food and wines upto 5% and 20% of their foreign exchange earnings respectively;
  
  
• Over 90 million consumers of alcoholic beverages;
  
  
• Over 450 million litres of alcoholic beverages are consumed in India per annum.